There is a problem

You have the idea of solving that problem and you are ready to go to pitch your idea to the investors? Well, that is all great in finding solutions for problems and you fall in love with that idea, however would that all impress investors talking only about the idea and solving problems?

There is a problem. You have the idea of solving that problem and you are ready to go to pitch your idea to the investors? Well, that is all great in finding solutions for problems and you fall in love with that idea, however would that all impress investors talking only about the idea and solving problems? Are you missing something? What about the commercial side? Here we go!

The main mistake people do when they are pitching the business concept to the investors is telling too much about how they are solving a problem and too little about the business concept. They fall in love with the technology, with the product or service, but spending too little time on how to be paid for the service, product.  You should spend more time on the commercial side, not on how you are solving the problem that is the base for the business concept. To avoid this mistake and get maximum of your pitching time you should follow the basic of the main 3 questions:

1. What is the problem?

2. How do you solve this problem?

3. How are you going to be paid for solving the problem?

On this basic questions, you have to have very clear answers for investors to assess your business concept and go further with it. This is the way you should pitch, and answers of this 3 questions are the information we want from you when you are pitching your business concept to us.